The Problem: Platform Fees Are Killing Your Profits
- 15-20% platform fees on every booking
- No guest relationships - platforms own your data
- Algorithm dependency - your visibility controlled by others
- Rate pressure - competing only on price
The Solution: Build Direct Bookings
Properties with 30%+ direct bookings see:
- 40% higher profit margins
- 23% more repeat bookings
- Complete pricing control
- Valuable guest database
Quick Start Strategy
1. Email Capture (Week 1)
- Replace WiFi passwords with QR codes
- 78% of guests share emails for WiFi access
- Place codes: kitchen counter, bedside, bathroom
2. Follow-Up System (Week 2-4)
- Day 3: Thank you + receipt
- Day 30: "Missing us?" + 15% direct booking discount
- Day 90: Seasonal follow-up
- Day 365: Anniversary discount
3. Direct Booking Incentives
- 10-15% discount for direct bookings
- Free early check-in/late checkout
- Welcome amenities
- Flexible cancellation
4. Website & Tools
- Mobile-optimized booking site
- Real-time availability
- Secure payment processing
- Guest review integration
Expected Results
Year 1: Save $7,500+ in platform fees (on $50k revenue) Year 3: 40% direct bookings, $20,000+ annual savings
Implementation Tools
Ready to start? Use Stayic's complete direct booking platform:
- Integrated booking website
- WiFi QR code tools
- Guest email capture
- Automated follow-up sequences
- Payment processing